Business Name *
Title/Position *
Phone *
Email *
Website *
Business Social Media URL's *
Does your brand clearly communicate what you are about and convey the highest value you deliver? *
Does your brand effectively differentiate you from every other supplier in your marketplace? *
Is your brand promise well understood and consistently executed at all levels of your organization? *
Is your brand identity being properly used in all media and advertising campaigns? *
Do you know your most profitable customers and are you targeting prospects that look just like your best customers? *
Do you understand the factors buyers consider when selecting your product or service and are you focusing your marketing campaigns on those factors? *
Have your customers changed the way they find, buy, or use your product or service and have you adjusted your marketing plan accordingly? *
Are you actively upselling and cross-selling products and services to your current customers? *
Do you have three to five key marketing messages that you’re consistently delivering in all media? *
Do your marketing messages resonate with your target audience? Are you talking about the things your customers and prospects care about? *
Do these messages match the experience customers have when they interact with your staff? *
Are you tailoring messages to specific market segments when you have the opportunity to do so? *
Are traditional marketing channels – such as advertising, direct marketing, and public relations – still delivering enough value to warrant the investment they require? *
Is it time to shift some – or more – of your marketing to new channels such as social media and mobile marketing? *
Are you maximizing the value of the proprietary channels you control, such as newsletters, invoices, product packaging and inserts, vehicles, and buildings? *
Do you know which marketing tactics are generating the best results – leads, conversions, or sales – at the lowest cost? *
Can you cut the cost of any of your tactics by changing formats? *
Are you integrating social media into traditional marketing tactics like direct mail and advertising? *
Can you create a mobile app to promote your product or connect with your audience? *
Is your creative attention-getting? Does it stand out in a crowded marketplace? *
Does your creative engage the prospect immediately in your sales message and enhance the delivery of the message? *
Is the call to action loud and clear? Does the prospect know exactly what to do next after reviewing your marketing materials? *
What will people remember most after seeing your marketing: your clever creative approach or your product / service? *
Are you tailoring offers to specific market segments or types of buyers? *
Does your offer deliver real value to the prospect? *
Is your offer resonating with prospects? Are more and more people saying yes? *
Are your sales brochures, displays, and sales demonstration tools accurate, complete, and up to date? *
Are your sales tools integrated with your brand and your marketing campaigns? *
Do you need new tools to educate prospects about your industry or product / service? *
Are you capturing customer and prospect data to build a robust marketing database? *
Are you compiling email addresses for an ongoing sales dialogue? *
Are you tracking and recording response and transactional data to create full profiles of your customers and their behavior so you can target future promotions? *
Is your customer and prospect addressing data accurate and complete and ready for the new USPS standards for mail deliverability? *
Is your website built around the needs and interests of your visitors? *
Is your site easy to navigate, with most information available within three clicks or less? *
Are you delivering high-value content that establishes your credibility? *
Are you inviting visitors to engage with you via blogs, podcasts, RSS feeds, and social media? *
Is your site fully optimized for search engines? *
Are you actively working on improving your SEO rankings? *
Who are your primary competitors? *
What is your brand's value proposition? *
What is your company's annual revenue? *
What is your company's annual marketing budget? *
How much of your annual marketing budget is dedicated to digital advertising campaigns? *
Additional Comments
