Account Based Marketing (ABM)
We deliver targeted, data-driven ABM campaigns that generate real business results.
Account Based Marketing (ABM) is a highly targeted, strategic approach to B2B marketing.
It focuses on a specific set of target accounts, rather than casting a wide net for leads. This makes ABM a very effective tool for nurturing relationships with key decision makers and driving high-value deals.
Here at Expression Interactive, our ABM services are designed to help B2B companies reach and engage with their most valuable target accounts. We use a data-driven approach to identify your ideal customer profiles and create customized campaigns that resonate with your target audience.
Let’s take your ABM strategy to the next level!
Our ABM services include:
- Account targeting and identification: We work with you to define your target accounts and create a list of ideal customer profiles.
- Campaign strategy: We develop a customized ABM strategy that aligns with your sales and marketing goals and creates a seamless customer experience.
- Content creation: Our team of experienced copywriters and designers will create high-quality, targeted content that speaks directly to your target audience.
- Channel execution: We use a multi-channel approach to reach your target accounts, including email, direct mail, social media, and advertising.
- Measurement and optimization: We use data and analytics to measure the success of your ABM campaigns and continuously optimize for better results.
Our ABM services include the following benefits:
- Increased Revenue: Focus resources and efforts on high-value accounts, leading to more successful deals and higher revenue.
- Improved Customer Loyalty: By providing a personalized experience, ABM helps build stronger relationships with target accounts and fosters customer loyalty.
- Better Lead Quality: ABM campaigns use highly targeted and relevant messaging, resulting in a higher percentage of qualified leads.
- Increased Marketing and Sales Alignment: ABM requires close collaboration between marketing and sales teams, leading to better alignment and improved overall performance.
- Enhanced Brand Awareness and Reputation: Through targeted and personalized messaging, ABM helps build brand awareness and reputation with target accounts, helping to establish a competitive advantage.
We deliver targeted, data-driven ABM campaigns that accelerate pipeline and generate revenue.
With our expertise and commitment to delivering measurable results, you can trust us to drive your marketing success. Here are three ways that you can get started on your ABM campaign today:
Schedule a consultation: Book a call with one of our ABM experts to learn more about how we can help you reach and engage with your target accounts.
Get a free ABM assessment: Let us review your current marketing strategy and provide recommendations on how you can maximize the impact of your ABM campaigns.
Join our ABM success stories: See how our ABM services have helped other B2B companies reach their marketing goals and request a case study.
Popular ABM Service Packages
ABM Kickstart Package – $5000 one-time fee
Scope of work:
- Account targeting and identification: We work with you to define your target accounts and create a list of ideal customer profiles.
- Campaign strategy: We develop a customized ABM strategy that aligns with your sales and marketing goals.
- Campaign management: We create and executive targeted content strategies, email workflows, and social media campaigns to engage your target accounts and generate demand.
Deliverables:
- A fully customized ABM strategy.
- Targeted content creation, email marketing, and social media campaign execution.
- Setup of performance measurement tools, formulas, and methodologies.
Value benefits:
- Establish a foundation for your ABM program.
- Reach your target accounts through targeted content, email, and social media campaigns.
- Generate higher levels of engagement, interest, and demand from your target accounts.
ABM Acceleration Package – $10,000 monthly
Scope of work:
- Account targeting and identification: We work with you to define your target accounts and create a list of ideal customer profiles.
- Campaign strategy: We develop a customized ABM strategy that aligns with your sales and marketing goals.
- Campaign management: We create and executive targeted content strategies, email workflows, and social media campaigns to engage your target accounts and generate demand.
- Measurement and optimization: We use data and analytics to measure the success of your ABM campaigns and make ongoing optimizations for better results over time.
Deliverables:
- A fully customized ABM strategy.
- Targeted content creation, email marketing, and social media campaign execution.
- Setup of performance measurement tools, formulas, and methodologies.
- Ongoing measurement, optimization, and professional consultation.
Value benefits:
- Reach your target accounts through a multi-channel ABM campaign.
- Generate deeper engagement and interest from your target accounts.
- Drive high-value deals through a data-driven approach to ABM.
ABM Elite Package – $20,000 monthly
Scope of work:
- Account targeting and identification: We work with you to define your target accounts and create a list of ideal customer profiles.
- Campaign strategy: We develop a customized ABM strategy that aligns with your sales and marketing goals.
- Campaign management: We create and executive targeted content strategies, email workflows, and social media campaigns to engage your target accounts and generate demand.
- Measurement and optimization: We use data and analytics to measure the success of your ABM campaigns and make ongoing optimizations for better results over time.
- Dedicated ABM Strategist: You’ll receive dedicated support from our ABM experts on a weekly basis to drive sales pipeline and generate demand for your business.
Deliverables:
- A fully customized ABM strategy.
- Targeted content creation, email marketing, and social media campaign execution.
- Setup of performance measurement tools, formulas, and methodologies.
- Ongoing measurement, optimization, and professional consultation.
- Dedicated weekly ABM Strategist support & consultation.
Value benefits:
- Reach your target accounts through a multi-channel ABM campaign.
- Generate deeper engagement and interest from your target accounts.
- Drive high-value deals through a data-driven approach to ABM.
- Benefit from dedicated ABM Strategist support on a weekly basis to ensure the success of your campaigns.